Case Studies Archives - Goldeon Agency

Stari Beograd Case Study

Tyr — Wed, 22 Apr 2026 16:17:00 +0000

How we transformed Stari Beograd from a static catalog into a SEO-driven eCommerce growth system

Industry: Food & E-commerce | Services: SEO Strategy, Technical SEO, Content Optimization, Website Management, Social Media Management | Timeline: Ongoing (2025–2026)

Results

Transformed a static catalog website into a functional eCommerce platform with online ordering
Generated 10,400+ clicks and 200,000 impressions via Google Search
Achieved an average ranking position of 5.5 across key queries
Secured top rankings for high-intent keywords across products and categories
Expanded visibility across Google, including AI-driven and rich search features
Built a scalable organic traffic system across products, categories, and content
Organic search became a primary acquisition and growth channel

This transformation turned the website into a scalable acquisition channel, not just a digital catalog.

See the growth data

Ranking Across the Entire Search Funnel

These rankings were achieved across product, category, and informational searches — allowing the brand to capture demand at multiple stages of the buying journey.

• #1 for “zutorepa tuna”
• #1 for “tuna komadi”
• #1 for “namaz od sardine”
• Top 3 for “tunjevina”
• Top 5 for “sardina”

This positioned the brand beyond basic visibility and into high-intent search results that directly influence purchasing decisions.

Top ranking keywords and positions

About the Client

Stari Beograd is a food brand offering premium canned fish, meat products, and ready-to-use meal solutions. When the project began, the website functioned primarily as a static product catalog with no direct conversion mechanism. The business relied on offline sales and limited digital presence, leaving significant untapped potential in organic search and online acquisition. Since then, the site has evolved from a static catalog into a fully functional eCommerce platform supported by SEO, technical improvements, content strategy, and ongoing maintenance.

The Challenge

• No eCommerce functionality (catalog-only website)
• Limited organic visibility beyond branded searches
• Lack of structured SEO across product and category pages
• Underutilized content potential (recipes, usage ideas)
• Technical limitations and ongoing maintenance issues
• No integrated system connecting SEO, UX, and conversion
• No integrated digital growth system connecting website, SEO, and social media

Our Approach

• SEO System Development: Built a scalable SEO structure across products, categories, and content
• eCommerce Enablement: Transitioned the site from catalog to functional ordering platform
• Content Strategy: Developed recipe and usage content to capture top-of-funnel traffic
• Technical SEO & Maintenance: Resolved indexing, structure, and performance issues
• Continuous Optimization: Ongoing updates, improvements, and technical fixes
• Social Media Management: Extended visibility and brand engagement across platforms
• UX & Conversion Optimization: Improved navigation and user flow to support conversions

Performance Growth

Below is a 16-month performance overview showing consistent growth in impressions, clicks, and overall search visibility.

The data shows not only growth, but stability — a key indicator of a well-structured SEO system.

Rather than relying on short-term spikes, the growth shows a steady upward trend built through structured optimization and continuous improvement.

Key metrics → Impressions & Clicks

Search visibility growth

Organic traffic growth

From Isolated Pages to a Connected SEO System

Traffic growth was not driven by one page alone, but by a connected SEO system across categories, products, and content.:

• category pages capturing demand
• product pages converting intent
• content pages expanding reach

This created a compounding growth effect where visibility increased across multiple search layers.

Visibility Beyond Traditional Search (AI & Rich Results)

The content also gained visibility in AI-powered search features, increasing exposure beyond traditional rankings.

By structuring content clearly and aligning it with real user intent, the site became more accessible to modern search systems, including AI-driven results.

This helped the brand stay competitive in an evolving search landscape where AI-driven results are becoming increasingly important.

Key Insight

The biggest impact came from transforming SEO from isolated page-level optimizations into a connected growth system combining content, technical structure, UX, and conversion into a unified growth system.

Ready to turn SEO into a predictable growth channel for your business?

Let’s build a strategy that drives traffic, conversions, and long-term business growth.

Request a Consultation

The post Stari Beograd Case Study appeared first on Goldeon Agency.

Couriers3030 Case Study

Tyr — Mon, 06 Apr 2026 16:05:20 +0000

Transforming Couriers3030 into a Modern, High-Performance Website

A complete redesign and rebuild that improved usability, performance, and overall online presence.

Industry: Logistics & Delivery Services | Services: Web Design & Development | Timeline: 2025–2026

The Challenge

Couriers3030 had an existing website that no longer reflected the quality of their services or supported their business goals effectively.

The key challenges included:

Outdated design and user experience
Limited functionality and poor structure
Lack of clarity in service presentation
Website not aligned with modern standards

As a result, the site wasn’t delivering the level of engagement or credibility needed to support growth.

The Solution

We approached the project as a full transformation — not just a redesign.

🔹 Complete Website Redesign

We created a clean, modern interface that reflects the brand and builds trust from the first interaction.

🔹 Improved Structure & Navigation

We restructured the website to make services clearer and easier to access, improving user flow and usability.

🔹 Performance Optimization

The new website was built to be faster, more responsive, and optimized for a smooth user experience across devices.

🔹 Conversion-Focused Approach

Every section was designed with clarity and action in mind — guiding users toward contacting the business.

The Results

The transformation resulted in a website that is:

✔ Modern and visually aligned with the brand
✔ Faster and more responsive across devices
✔ Easier to navigate and understand
✔ Better positioned to support business growth

The new website now acts as a powerful digital asset, supporting credibility, usability, and long-term growth.

Before

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After

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What the Client Said

Exceeded Expectations

When it was time to review, update and make our website www.couriers3030.com.au smarter, I was referred to Aleks at Goldeon.net.

Being based in Australia and Goldeon on the other side of the world, I was hesitant about contracting with them due to time zone, language and communication issues.

However, once I connected with Aleks, how mistaken was I. Through his easy style of communication, fluency in English and initmate knowledge of our business and imperatives, he quickly aligned with our goals and in many ways took it to the next level.

The result is for all to see. Check out our website and you will see from the feel, navigation, look and interactive features, Goldeon’s capabilities are showcased proudly

Duncan Vincent
Founder & Director, www.couriers3030.com.au

Ready to transform your website into a high-performing asset?

Request a Consultation

The post Couriers3030 Case Study appeared first on Goldeon Agency.

Numi Case Study

Tyr — Mon, 23 Mar 2026 10:43:20 +0000

How we exceeded Black Friday targets and scaled Numi to

50,000+ monthly organic visits

Industry: Beauty & E-commerce | Services: SEO Strategy… | Timeline: 2024–2026

Results

Achieved 50,000+ organic visits in November 2024 (target: 29,000)
Exceeded target by 70% during the most important sales month
Generated 750,000+ clicks and 8.857M impressions via Google Search
Dominated branded search demand across core Numi queries
Secured top rankings for high-intent keywords across brands and product categories
(Kerastase, Revlon, K-beauty, Olaplex, K Beauty)
Organic became the strongest revenue-driving channel

See the growth data | read client’s testimonial

Dominating high-intent keywords

We achieved top rankings for some of the most competitive and revenue-driving keywords in the beauty and e-commerce space.

• #1 for “kerastase”
• #1 for “olaplex”
• #1 for “najbolji šampon za kosu”
• Top 3 for 20+ high-intent keywords

This positioned Numi as a leading authority in its niche and significantly increased organic revenue.

About the Client

Numi Beauty is a fast-growing e-commerce brand specializing in Korean cosmetics and premium beauty products. The business relies heavily on organic search as its primary sales and acquisition channel.

The Challenge

Ambitious target: 29,000 organic visits in November (peak sales period)
Highly competitive beauty and e-commerce market
Strong competitors dominating high-value keywords
Underutilized SEO potential across categories and brands
Need for scalable growth, not short-term spikes

Our Approach

Revenue-Focused SEO Strategy: Built a system designed to drive sales, not just traffic
Keyword & Intent Mapping: Focused on high-conversion keywords (brands, categories, transactional queries)
Content Optimization: Improved category pages, product descriptions, and blog structure
Technical SEO: Resolved indexing, canonical, and structure issues
Internal Linking System: Connected products, brands, and blog content for maximum SEO impact
UX & Conversion Optimization: Improved navigation and content flow to increase revenue from organic traffic

Performance Growth

Below is a 16-month performance overview (as of March 26, 2026), showcasing strong growth in impressions and clicks. The data highlights a consistent increase in search visibility, traffic, and overall SEO performance driven by a structured, long-term strategy.

Key metrics → Impressions & Clicks

Search visibility growth

Organic traffic growth

Aleksandar has been a reliable and highly involved part of the Numi journey. He works closely with our team, providing continuous support across SEO, content, marketing strategy, and project-level decision making.

His ability to contribute across different areas and support the team as we grow and expand makes him a trusted extension of our business.

Baard Viktor Larvoll
Founder, Numi Beauty

From search visibility to real user growth

Consistent SEO improvements translated into steady growth in active users and engagement.

This project was executed as part of our SEO strategy services and website optimization.

Key Insight

The biggest impact came from shifting the focus from rankings to revenue — aligning SEO strategy with real user intent, product demand, and conversion-focused UX improvements.

Ready to turn SEO into real revenue?

Let’s build an SEO strategy that drives traffic, conversions, and real business growth.

Request a Consultation

The post Numi Case Study appeared first on Goldeon Agency.