How we transformed Stari Beograd from a static catalog into a SEO-driven eCommerce growth system
Industry: Food & E-commerce | Services: SEO Strategy, Technical SEO, Content Optimization, Website Management, Social Media Management | Timeline: Ongoing (2025–2026)
Results
- Transformed a static catalog website into a functional eCommerce platform with online ordering
- Generated 10,400+ clicks and 200,000 impressions via Google Search
- Achieved an average ranking position of 5.5 across key queries
- Secured top rankings for high-intent keywords across products and categories
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Expanded visibility across Google, including AI-driven and rich search features
- Built a scalable organic traffic system across products, categories, and content
- Organic search became a primary acquisition and growth channel
This transformation turned the website into a scalable acquisition channel, not just a digital catalog.
Ranking Across the Entire Search Funnel
These rankings were achieved across product, category, and informational searches — allowing the brand to capture demand at multiple stages of the buying journey.
• #1 for “zutorepa tuna”
• #1 for “tuna komadi”
• #1 for “namaz od sardine”
• Top 3 for “tunjevina”
• Top 5 for “sardina”
This positioned the brand beyond basic visibility and into high-intent search results that directly influence purchasing decisions.
Top ranking keywords and positions
About the Client
Stari Beograd is a food brand offering premium canned fish, meat products, and ready-to-use meal solutions. When the project began, the website functioned primarily as a static product catalog with no direct conversion mechanism. The business relied on offline sales and limited digital presence, leaving significant untapped potential in organic search and online acquisition. Since then, the site has evolved from a static catalog into a fully functional eCommerce platform supported by SEO, technical improvements, content strategy, and ongoing maintenance.
The Challenge
• No eCommerce functionality (catalog-only website)
• Limited organic visibility beyond branded searches
• Lack of structured SEO across product and category pages
• Underutilized content potential (recipes, usage ideas)
• Technical limitations and ongoing maintenance issues
• No integrated system connecting SEO, UX, and conversion
• No integrated digital growth system connecting website, SEO, and social media
Our Approach
• SEO System Development: Built a scalable SEO structure across products, categories, and content
• eCommerce Enablement: Transitioned the site from catalog to functional ordering platform
• Content Strategy: Developed recipe and usage content to capture top-of-funnel traffic
• Technical SEO & Maintenance: Resolved indexing, structure, and performance issues
• Continuous Optimization: Ongoing updates, improvements, and technical fixes
• Social Media Management: Extended visibility and brand engagement across platforms
• UX & Conversion Optimization: Improved navigation and user flow to support conversions
Performance Growth
Below is a 16-month performance overview showing consistent growth in impressions, clicks, and overall search visibility.
The data shows not only growth, but stability — a key indicator of a well-structured SEO system.
Rather than relying on short-term spikes, the growth shows a steady upward trend built through structured optimization and continuous improvement.
Key metrics → Impressions & Clicks
Search visibility growth
Organic traffic growth
From Isolated Pages to a Connected SEO System
Traffic growth was not driven by one page alone, but by a connected SEO system across categories, products, and content.:
• category pages capturing demand
• product pages converting intent
• content pages expanding reach
This created a compounding growth effect where visibility increased across multiple search layers.
Visibility Beyond Traditional Search (AI & Rich Results)
The content also gained visibility in AI-powered search features, increasing exposure beyond traditional rankings.
By structuring content clearly and aligning it with real user intent, the site became more accessible to modern search systems, including AI-driven results.
This helped the brand stay competitive in an evolving search landscape where AI-driven results are becoming increasingly important.
Key Insight
The biggest impact came from transforming SEO from isolated page-level optimizations into a connected growth system combining content, technical structure, UX, and conversion into a unified growth system.
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