How we exceeded Black Friday targets and scaled Numi to
50,000+ monthly organic visits
Industry: Beauty & E-commerce | Services: SEO Strategy… | Timeline: 2024–2026
Results
- Achieved 50,000+ organic visits in November 2024 (target: 29,000)
- Exceeded target by 70% during the most important sales month
- Generated 750,000+ clicks and 8.857M impressions via Google Search
- Dominated branded search demand across core Numi queries
- Secured top rankings for high-intent keywords across brands and product categories
(Kerastase, Revlon, K-beauty, Olaplex, K Beauty) - Organic became the strongest revenue-driving channel
Dominating high-intent keywords
We achieved top rankings for some of the most competitive and revenue-driving keywords in the beauty and e-commerce space.
• #1 for “kerastase”
• #1 for “olaplex”
• #1 for “najbolji šampon za kosu”
• Top 3 for 20+ high-intent keywords
This positioned Numi as a leading authority in its niche and significantly increased organic revenue.
About the Client
Numi Beauty is a fast-growing e-commerce brand specializing in Korean cosmetics and premium beauty products. The business relies heavily on organic search as its primary sales and acquisition channel.
The Challenge
- Ambitious target: 29,000 organic visits in November (peak sales period)
- Highly competitive beauty and e-commerce market
- Strong competitors dominating high-value keywords
- Underutilized SEO potential across categories and brands
- Need for scalable growth, not short-term spikes
Our Approach
- Revenue-Focused SEO Strategy: Built a system designed to drive sales, not just traffic
- Keyword & Intent Mapping: Focused on high-conversion keywords (brands, categories, transactional queries)
- Content Optimization: Improved category pages, product descriptions, and blog structure
- Technical SEO: Resolved indexing, canonical, and structure issues
- Internal Linking System: Connected products, brands, and blog content for maximum SEO impact
- UX & Conversion Optimization: Improved navigation and content flow to increase revenue from organic traffic
Performance Growth
Below is a 16-month performance overview (as of March 26, 2026), showcasing strong growth in impressions and clicks. The data highlights a consistent increase in search visibility, traffic, and overall SEO performance driven by a structured, long-term strategy.
Key metrics → Impressions & Clicks
Search visibility growth
Organic traffic growth
From search visibility to real user growth
Consistent SEO improvements translated into steady growth in active users and engagement.
Key Insight
The biggest impact came from shifting the focus from rankings to revenue — aligning SEO strategy with real user intent, product demand, and conversion-focused UX improvements.
Ready to turn SEO into real revenue?
Let’s build an SEO strategy that drives traffic, conversions, and real business growth.